About Us

Generations of
diamond expertise.

60 Years combined
experience

The Parure Team, New York

Our origins

Our founders grew up all around diamonds. Between us, we carry over 60 years of combined experience across wholesale trading, estate valuation, and private brokerage. We know the buyers. We know exactly what a diamond is worth.

Why we built this

For decades, selling a diamond has been broken in favor of the buyer. A seller walks in, gets one offer, and has no way to know if it's fair. We watched this happen thousands of times, people navigating an inheritance, a divorce, a life change, accepting the first number because they had no alternative.

The gap we saw

Sellers had no access to the market. Buyers did. We decided to change that, taking the relationships we built over generations and creating a process that puts our vetted buyers in competition on your behalf, privately, in 24 hours.

Our promise

Your diamond is shown to our vetted network of buyers. You receive the highest offer. Your identity is protected throughout the process. That is the whole thing.

Why Us

One submission.
Multiple buyers competing for your diamond.

For decades, a seller walking into a jewelry store had one offer, no leverage, and no way to know if it was fair. Every alternative — the local jeweler, the auction house, the online platform — has a structural flaw that costs you money. We were built to fix that.

No public listing. Ever.
Other platforms put your piece in a public catalog where it sits for weeks, attracting lowball offers and undermining your leverage. We show it privately to multiple buyers simultaneously, creating urgency without exposure.
Real buyers. Real demand.
Our buyers are active traders with open purchase orders. Not resellers. Not hobbyists. Professionals who transact in millions each month and are ready to move when they see value.
You pay nothing to find out.
Submit, receive your offer, then decide. There is no fee for learning what your piece is worth to the best buyers alive. If you accept, our fee is paid by the spread, not by you.
The Comparison

How we compare
to the alternatives.

What matters to you Parure Local Jeweler Auction House Online Platform
Multiple competing buyers ✓ Verified buyers compete One buyer Competitive bidding (if accepted) Open marketplace
Identity kept private ✓ Always In-person visit required Variable Profile often visible
Speed of offers ✓ Offers within 24 hours One instant offer Weeks to months Unpredictable
Seller fees ✓ No seller fees Margin built into offer 15–25% commission Listing + transaction fees
Obligation to sell ✓ None Offer made in person Commitment required Varies by platform
Type of buyers ✓ Real Diamond District buyers Single local buyer Mostly collectors & retail buyers Often unverified
Our Promise

Three commitments
we never break.

I
Your identity is protected
Your name and personal details are never shared with buyers during the bidding process. We present your piece, not you. Identity is only disclosed if you choose to complete a transaction.
II
No obligation, ever
Receiving an offer costs you nothing and commits you to nothing. You may decline for any reason with no explanation required. There is no follow-up pressure if you walk away.
III
The highest offer only
We collect every bid and present you with only the single highest. We have no incentive to steer you toward any particular buyer. Our fee comes from the buyer side, not from you.
Begin Privately

Ready to find out
what your piece is worth?

Submit privately in 5 minutes. No obligation. No seller fee. You receive the highest competing offer within 24 hours.

Submit Your Piece Read the FAQs